This case study analyses how diverse fashion brands—from fast fashion to luxury powerhouses—align their business models with their branding and communication strategies. By examining key players like Shein, Uniqlo, The North Face, and Balenciaga, the project highlights how brands position themselves within the fashion pyramid and respond to evolving consumer demands.

The resulting key Insight demonstrates the ability to analyze complex business models, connect strategic insights to branding decisions, and propose creative solutions for diverse market segments. It exemplifies how analytical thinking and storytelling can transform data into actionable strategies, making it an essential tool for clients seeking to redefine their market presence.

Highlights: Case Study / Trends Analysis / SWOT analysis / comparative frameworks / identifying patterns in market behaviour